About us
“Animals do so much for us, it is important that we give back to them in every way we can”
Helena Isolde Sundsgård
Founder & CEO
Our story
The woman behind Animal.OOO is the ethologist and population geneticist Helena Isolde Sundsgård. She has a background as a leadership and organizational developer, but her heart is forever with the animals. She has trained and developed school dogs and therapy animals and breeds kelpies and the Swedish cat breed European shorthair. The idea to develop what is now Animal.OOO has been with her for over 20 years, and together with a group of female investors, the platform is now growing. “We are a tech company for the animal community” says Helena Isolde.
The animal.ooo family tree
Helena Isolde Sundsgård
CEO & Founder
Amanda Hedrén
Product Owner
Gabriella Ekström
Head of Content
Sara Erman
VD Electrolux England/Irland Fd Vice CEO E-Commerce Europa, Electrolux
Maria Andersson Grimaldi
Investor Executive Business Advisor Board Professional
Anna Norrevik
Development Director at DICE ex-CEO at Antler Interactive
Linda Laikre
Advisor Professor of population genetics
